Wet Naps not included: Rockin’ on the River Ribfest
February 1, 2011Campaign Goal(s): Build awareness and drive attendance to a first-ever concert and ribfest weekend on the grounds of Chicago Tribune Freedom Center campus.
Primary target: Young trendsetters and working professionals, 21-34, city
Creative strategy: Three days of live music and the best BBQ in Chicago – ‘nuff said.
Channels Used: Television, radio, print, online display, email, events
Results: Over 5,000 people attended the fest
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