Wet Naps not included: Rockin’ on the River RibfestFebruary 1, 2011
Campaign Goal(s): Build awareness and drive attendance to a first-ever concert and ribfest weekend on the grounds of Chicago Tribune Freedom Center campus.
Primary target: Young trendsetters and working professionals, 21-34, city
Creative strategy: Three days of live music and the best BBQ in Chicago – ‘nuff said.
Channels Used: Television, radio, print, online display, email, events
Results: Over 5,000 people attended the fest
Ad Mail Examples