Understanding product and message opportunities is key in discovering the right marketing mix. Tribune Media Group discusses how advertising mediums can serve different needs.
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TMG provides insight into the ABC’s Consolidated Media Report and explains the benefits of this new format.
We are all really proud of the re-launched TribLocal.com web site. The new version offers a site easier to navigate layout and an eye-pleasing, vibrant new design. The site has an added layer of functionality that will let users share stories or leave comments using their social networking accounts. One of the most helpful new…
The Los Angeles Times, sister publication to Tribune Media Group’s Chicago Tribune, wrapped the front page of its March 5, 2010, edition with an image of Johnny Depp’s “Mad Hatter” character to promote the release of the film “Alice in Wonderland.” The prominent ad position generated…