Tribune Direct

• Get direct mail solutions that are targeted, timely, and trackable
• Improve the efficiency of your direct mail campaigns both locally and nationally
• Our analytic tools help to identify your most responsive targets

Successful direct mail demands the perfect combination of a well-planned strategy, a strong marketing offer, and flawless execution. Tribune Direct has the experience and resources needed to craft and implement direct mail programs that meet marketing objectives.

• Gift Card Marketing: Proven to have a higher perceived value to the consumer, this program can help increase ROI and more
• Shared Mail: An extension of the newspaper that features display ads on the wrap and advertising inserts inside
• Check Tracker: Tribune Direct captures, processes, warehouses, and analyze direct mail responses through the use of a modified check, called a Value CheckTM
• Digital Variable Print: Sends one-to-one personalized messaging to customers and prospects

Tribune Direct amplifies direct mail messages with multiple marketing channel options. Strategically timed emails can increase response rates up to 30% over direct mail alone. Tribune Direct will help craft a multi-channel strategy with consistent creative and relevant messaging that can significantly improve the return on marketing investment.

• Email: Tribune Direct manages e-mail marketing campaigns, delivering a one-stop shop for multi-channel targeted marketing
• Personalized URLs: This customizable approach links the impact power of direct mail with the interactive capabilities of the internet

Tribune Direct amplifies direct mail messages with multiple marketing channel options. Strategically timed voice mail or text messaging can increase response rates up to 30% over direct mail alone. Tribune Direct will help craft a multi-channel strategy with consistent creative, relevant messaging, and coordinated delivery that can significantly improve the return on marketing investment.

• Voice Messaging: IVM is a personally interactive marketing technique proven to deliver a message to the right people at the right time to generate results
• Text Messaging: Tribune Direct helps manage and build databases, with over 10 million prospect numbers available nationwide