Acura Case Studies

The Challenge:

To help supplement their Summer Sales Event, Acura wanted a new and unique way to engage attendees at the Chicago Tribune’s Printers Row Lit Fest, the largest free outdoor literary event in the Midwest.

Our Solution:

• Engage attendees with a custom on-site mobile text-to-win campaign How Many Books Does it Take to Fill an Acura.
• Create three on-site locations for Acura to display vehicles at the event and have specialists on hand
• Provide Acura with customized signage for their booth to increase brand awareness

The Results:

• Acura saw immediate ROI as prospects inquired about the cars on display and participated in the text-to-win contest, resulting in qualified opt-in leads for Acura
• Acura was so pleased by the response and positive identity they established, they have pledged to be a 2011 Lit Fest sponsor

About Acura:

Acura is a performance and luxury car division of the Honda Motor Company.