Social Media Strategies for Your BusinessDecember 5, 2010
According to a recent article in MediaPost, 30 percent of Internet users access a social media site more than twice a day. Social media continues to grow and has transformed interactions between consumers and businesses. Among the most basic changes, consumers expect just about total transparency in most aspects of their relationship with a company
It’s no longer a groundbreaking insight to say that companies have to listen to their customers through social media. However, there are basic lessons that everyone can do to make the experience as effective as possible.
To that end, here are three qualities of highly successful social media endeavors:
- Find a social media monitoring tool that helps you listen across a broad spectrum. Gathering feedback from multiple resources is imperative when hearing back from customers. Understanding – and taking action– when it comes to your customers’ likes, dislikes and demands will help build a strong mutual relationship.
- Build social experiences, not social campaigns. Launching a campaign and leaving it alone doesn’t work in the social media setting. A successful social media experience is live 24/7 with a commitment for the company to consistently engage their audience through the course of the entire experience.
- Think about values you share and build around those. Traditional “selling” behaviors often backfire in the social sphere. Find values your brand shares with your audience and make those the focus of your interactions.
Sources: “Best Social Media Stats and Market Research 2010,” Webbiquity; “Social Media Tactics,” Market Leadership Council