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Market » Reach Your Target

 

Families

2,318,980 families in the Chicago DMA
Chicagoland offers families a rich and energetic range of events, activities and cultural experiences.


Chicago Tribune Media Group reaches 78% of families


Picture of Young Children Who they are
Our family audience at a glance:

Square Bullet 42% are 18-34
Square Bullet 53% are 35-54
Square Bullet 46% have HHI $75,000+
Square Bullet 57% have at least some college
Square Bullet 30% have a college degree or higher
Square Bullet 61% own a home
Square Bullet 25% are of a Hispanic background

 

Reaching Chicago Families (% Reach)

ShopLocal Blue Bar Indicator 45%
Sunday Chicago Tribune Blue Bar Indicator 33%
Weekday Chicago Tribune Blue Bar Indicator 35%
Source: Gallup Poll of Media Usage and Consumer Behavior-Chicago Market, 2007
Base: 3,153,042 adults 18+ with children under 18 in household in the Chicago DMA.