West / Near West Geography

The more than one million people in the West and Near West of Chicagoland represent a diverse range of cultures and communities. Highly cost-conscious and family-oriented, they value their time together and are always seeking the best deals, often online.

Market Quick Facts

  • Invest in their homes (66% more likely to have taken out a home improvement loan)
  • Budget-conscious: receive coupons via text or email
  • Heavy online usage (10-19 hours per week)

Sources: Scarborough Research, Chicago 2012 R2, Base: 1,377,744 Adults A18+ in West/Near West; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

Reaching the West / Near West

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WGN Radio Sports

Broadcasting the Cubs, Blackhawks and Northwestern, Chicago relies on WGN Radio for the latest sports information.

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ChicagoNow Mobile

Put your message in front of on-the-go consumers who engage with the ChicagoNow Mobile site.

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hoy

VIVELOHOY.COM

An intelligent, culturally relevant media source that provides an engaging experience for modern Latinos.

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WGNRadio.com

In 2010, 2.3 million listeners tuned in for WGNRadio.com for up-to-the minute coverage of Chicago news, sports, & entertainment.

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cltv

CLTV Local & Regional News

Chicagoland's only 24/7 cable news station delivers an educated audience that depends on up-to-the-minute coverage.

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312-222-5995