West / Near West Geography
The more than one million people in the West and Near West of Chicagoland represent a diverse range of cultures and communities. Highly cost-conscious and family-oriented, they value their time together and are always seeking the best deals, often online.
Market Quick Facts
- Invest in their homes (66% more likely to have taken out a home improvement loan)
- Budget-conscious: receive coupons via text or email
- Heavy online usage (10-19 hours per week)
Sources: Scarborough Research, Chicago 2012 R2, Base: 1,377,744 Adults A18+ in West/Near West; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Reaching the West / Near West
TribLocal.com
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ChicagoTribune.com
Offering many ways to connect with a growing & engaged audience, ChicagoTribune.com is Chicago's #1 news site.
Chicago Tribune
As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.
435 Digital Services
Providing online marketing solutions for businesses in SEO, social media, web design & development, and custom training.
