Chicagoans are increasingly spreading into the suburbs, many of which are growing rapidly. Home to over five million people, Chicago suburbanites bask in the opportunities of the city, yet identify with the communities in which they live. They feel a connection with the city’s culture and financial offerings, and are as diverse in age, culture and race as the city itself.
Market Quick Facts
- Diversity is increasing
- Suburbanites embrace eco-friendly lifestyles
- Average household income is nearly $70K
- Population larger than the state of Kentucky
Sources: Scarborough Research, Chicago 2012 R2, Base: 5,196,778 Adults A18+ in Suburban DMA; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.