South / Southwest Geography

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The South and Southwest suburbs are home to over one and a half million residents. This area is an intriguing mix, varying from urban to residential, between small home-town villages and more commercialized shopping centers. While some of these suburbs are still developing, others offer a distinctive charm and cultural history. Residents love sports, and feel a strong connection to their community.

Market Quick Facts

• Heavy reliance on cell phones
• Support local community sporting events
• Home to the largest outdoor amphitheater in the Midwest

Sources: Scarborough Research, Chicago 2012 R2, Base: 1,793,438 Adults A18+ in South/Southwest; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.