North / North Shore Geography

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The North and North Shore are home to more than half a million affluent Chicago suburbanites. With high household incomes, they have money to spend and save, yet still appreciate a deal. They stay connected to their communities and their many attractive comforts, but still take advantage of the bustling inner city from restaurants to art and cultural events.

Market Quick Facts

• Seek art & culture
• Frequent the city
• Vacation at least twice a year
• High likelihood to participate in online investing or stock trading

Sources: Scarborough Research, Chicago 2012 R2, Base: 961,168 Adults A18+ in North/Northshore; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.