North / North Shore Geography
The North and North Shore are home to more than half a million affluent Chicago suburbanites. With high household incomes, they have money to spend and save, yet still appreciate a deal. They stay connected to their communities and their many attractive comforts, but still take advantage of the bustling inner city from restaurants to art and cultural events.
Market Quick Facts
- Seek art & culture
- Frequent the city
- Vacation at least twice a year
- High likelihood to participate in online investing or stock trading
Sources: Scarborough Research, Chicago 2012 R2, Base: 961,168 Adults A18+ in North/Northshore; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.