Full Market Geography

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Chicagoland is home to almost ten million people, multi-cultural, urban and suburban. It is an area rich with racial and religious diversity, consumers of many ages and tastes. Technologically savvy, Chicagoans shop online, love to text and are attached to their cell phones.

Market Quick Facts

• DMA of 9.7 million people is slightly larger than the country of Sweden
• Home to 65 international and 149 U.S. business centers
• 3rd largest DMA market by African American population
• 5th largest market by  both Asian American and Hispanic populations

Sources: Scarborough Research, Chicago 2012 R2, Base: 7,239,326 Adults A18+ in the Chicagoland DMA; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.