Tribune Media Group

Reach Chicagoland Home Improvement Consumers with Tribune Media Group

beckyhart — Mon, 06 May 2013 18:47:17 +0000

Tribune Media Group understands that every home improvement business is unique. Our combination of media, services, and a proven approach allow us to deliver customized solutions that align with your needs – helping your business to achieve results.

For more information, contact us today.

Reach Healthcare Consumers with Tribune Media Group

beckyhart — Mon, 01 Apr 2013 20:26:11 +0000

Tribune Media Group, Chicagoland’s #1 media company, delivers what healthcare providers need most: multi-media solutions that connect with Chicagoland consumers.

Make the most of your healthcare marketing in Chicago, and contact us today for a custom media solution that connects with your target audience.

Tribune Media Group: Reaching Healthcare Consumers from Chicago Tribune on Vimeo.

A cherished three-decade old festival achieves its greatest success.

Keri — Fri, 18 Jan 2013 17:12:57 +0000

Campaign Goal(s):
For twenty-eight years, Printers Row Lit Fest has attracted authors, booksellers, and book lovers from across the nation. 2012′s goal: make it the best year yet.

Primary Target:
Highly engaged Chicagoans who love literature, authors, and culture.

Creative Strategy:
Create a graphic theme and tonality that stood apart from previous years but connected with the legacy cherished by tens of thousands of attendees.

Stark but powerful silhouettes became the basis for a multi-media campaign. These faceless images represented every reader, and combined with minimal messaging so that the power of the event resonated unabated.

Channels Used:
Print, online display, email, direct mail, out-of-home

Results:
150,000 attendees represented an impressive 15% jump in attendance from the previous year.

About Lit Fest:
One of Chicago’s most highly anticipated street festivals, Lit Fest is the Midwest’s largest outdoor book festival. This sprawling event features author talks and panels, noteworthy booksellers, exhibitors, cooking demonstrations, and more.

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Chicago’s most comprehensive book coverage, including journal and membership.

Keri — Fri, 18 Jan 2013 17:08:56 +0000

Campaign Goal(s):

When Printers Row Journal was introduced as a paid subscription available to Chicago Tribune subscribers, initial results were promising, but then went flat. New pricing tiers were created to expand interest, and a new campaign was needed to bring attention to the new options and to attract new prospects.

Primary Target:
Book lovers ages 35+, high household incomes

Creative Strategy:
Design a multi-platform campaign highlighting individual tiers both together and separately, to emphasize new options.

Marketing pieces maintained and even elevated the elite brand personality. Visually took the focus away from the journal to instead capture the passion of book lovers, and emphasize the user experience in a clean but elegant approach.

Channels Used:
Print, online display, email

Results:
In just the first few weeks, the subscriber base increased by almost 20%

About Printers Row:
Printers Row Journal, offering Chicago’s most comprehensive book coverage with author interviews, book reviews, commentary, and more, is available printed and online. The Journal also can be received as part of a Printers Row Membership, which includes event tickets, discounts, and online forums.

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An esteemed charity reaches an impressive milestone.

Keri — Fri, 18 Jan 2013 17:08:35 +0000

Campaign Goal(s):

Chicago Tribune Charities, a McCormick Foundation Fund, wished to announce a significant milestone: $100 million in grants given since the charity’s founding.

Primary Target:
High household income, baby boomer and older, white collar, college-educated

Creative Strategy:
Create a celebratory logo and tone to capture the joy of reaching such an impressive milestone, and helping so many people.

The campaign highlighted individual success stories as a way of personalizing the large $100 million number down to the solution/street level. Four stories were chosen, each one reflecting an area of giving: child abuse prevention, adult literacy, childhood education, and workforce development. Campaign celebrated the achievement while encouraging continual donations so that the foundation could reach future milestones.

Channels Used:
Print, online display and videos, email, television, direct mail

Results:
Donations during the campaign exceeded 8x the usual amount received in that time frame. Priceless more benefits were received in good will and charity recognition.

About Chicago Tribune Charities:
Through a unique philanthropic partnership, Chicago Tribune Charities, a McCormick Tribune Foundation Fund, helps the community by funding programs and special initiatives to help develop reading and literacy skills, alleviate hunger, and promote family stability and self-sufficiency.

newspaper television digital

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Static Ads

Shopping Made Personal: ChicagoShopping.com brand re-launch

Keri — Fri, 18 Jan 2013 17:08:20 +0000

Campaign Goals: Generate awareness and clicks to the re-imagined Chicago Shopping, a portal dedicated to national and local shopping deals, but which had failed to get significant traction with its prior site focus.

Primary target: Women, 25-54, city and suburban

Creative strategy: Promote more than a site, but a brand. Emphasize bargains while maintaining the feminine qualities of the site, as represented by colors, images, font choices, and tonality.
Kick-started with the creation of a new logo, Chicago Shopping was recreated from the website out, featuring messaging that highlighted more than price, but pushed personalization, brands, and advice to position Chicago Shopping as the shopping authority.

Channels Used: Television, print, online display, email, out-of-home, radio

Results: TBD

out of home newspaper digital

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Rich Media Example

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RedEye But Better: RedEye for iPad launch

Keri — Fri, 18 Jan 2013 17:07:55 +0000

Campaign Goal(s):

To launch the iPad RedEye paid edition. Convey that RedEye is more than a digital edition of the paper, but includes a variety of media that leads to a unique user experience.

Primary Target:
Active, social Chicago iPad owners, ages 21-34

Creative Strategy:
Create a series of communication pieces across a variety of media featuring the like “RedEye but Better.”

Communication incorporated b/w photography married with a full cover app visual to demonstrate how it brings excitement and life to the run-of-the-mill morning commute, coffee house, or wherever RedEye for iPad is read.

Channels Used:
Television, print, online display, email, out-of-home, transit

Results:
15,000 downloads, nearly half of them from the first two months of the campaign.

About RedEye for iPad:
RedEye’s iPad app brings to life what readers have come to expect from RedEye–the latest news, sports, pop culture, and entertainment–and adds bonus articles, videos and photos, social media interactivity, and more.

television newspaper online ad mail out of home

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Rich Media

Take Over

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Ad Mail Example

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Transit

Billboards

Arts & Entertainment Mobile Alerts: Meet Your Match

Kate G — Thu, 06 Oct 2011 14:33:21 +0000

Extend your upscale brand by reaching the right audience with A+E Mobile Alerts.

With over 335 growing subscribers, Chicago Tribune Arts & Entertainment alerts bring your audience exclusive event details and discount offers. This members only exclusive database will match your luxury brand with the upscale audience you’ve been looking for.

As an A&E partner, your brand will receive one dedicated alert announcing your special offer and one associated keyword for interested users. Advertising opportunities include mobile offers and sweepstakes.

Download the full Chicago Tribune Arts & Entertainment Mobile Alerts.

Spoil your loyal subscribers with A+E Mobile Alerts, they’re waiting to hear from you!

GameSlam: Where Mobile and Social Connect with Sports

Kate G — Thu, 06 Oct 2011 14:32:46 +0000

Join the new and original social game that allows avid sports fans to make real-time game predictions while competing with each other.

Game Slam can be played on Facebook, PC and Mac (with Mobile Android, iPhone, iPad on the way), where brands can achieve maximum visibility in a highly engaged, yet uncluttered environment.

Captivate your sports enthusiasts with our customized NFL Package.

NFL Package includes:

Gameslam NFL gaming page
Chicago Bears E-Newsletter
Chicagotribune.com: featured ads in Sports section front, Gameslam co-branded promotional RS Cubes and Leaderboards.
Mobile.chicagotribune.com: featured banners in Sports, News and Weather sections.

Download the full GameSlam NFL Package.

Connect with your future fans today by joining in on Game Slam!

Unwrapping the Holiday Secret

Kate G — Thu, 06 Oct 2011 14:32:35 +0000

Let your holiday message be seen in a community of consumers ready to shop, share and celebrate!

Our multi-media branded campaign contains endless options for leveraging your brand for the holiday season.

Reach your audience with this unique solution by utilizing a variety of platforms including print, digital, radio and TV.

Advertising opportunities include:

“Share the Holidays” campaign: extends content across all media units
Weekly focuses for Him, Her and the Family in The Chicago Tribune
Holiday Gift Guides: featured in our targeted niche publications
Promotional spots: aired on TV and Radio
Fixed Positions, Logos and Widgets: featured on Chicagotribune.com and Triblocal.com

Download the full Share the Holidays.

In the spirit of giving, share your brand with the engaged audience you are trying to reach.