Trends in Chicagoland Healthcare
December 5, 2010
Considering that 70% of Chicagoans spent time in a hospital over the past three years, healthcare is an unavoidable part of our lives. It’s also a huge part of the media landscape. Hospitals, health clinics & medical centers spent an estimated $71.5 million on local advertising in the Chicago DMA over the past year.
Several trends are shaping the face of healthcare in Chicagoland. Two key developments are:
- The emergence of retail clinics, such as Walgreens Take Care Clinics. They’re expanding the scope of healthcare by delivering additional “stop-in” care options for time-strapped consumers.
- Local hospitals are continually merging and being bought up by large ownership groups in order to conserve resources. This results in less expensive care for patients, as these groups can often streamline the costs of keeping patient data and other back-office, administrative duties.
Healthcare is ever-present, and always changing. Staying on top of industry and consumer trends provides essential insight in an evolving marketplace.
Sources: Scarborough Chicago 2010 R1; Kantar/TNS July ‘09-June ‘10.
