Marketing Tips News & Insights

Back to school

Back-to-School 2011: Marketing Tips for Your Business

July 14, 2011

It’s about that time of year again. The kids are heading back to school, but only after the annual school supplies shopping trip. For many businesses, this season is one of the highest grossing throughout the year. In fact, according to the U.S. Census Bureau, consumers spent a whopping $7.4 billion dollars at family clothing…

Marketing Mix

Brain Science, Taylor Swift Make Case for a Marketing Mix

December 5, 2010

Understanding product and message opportunities is key in discovering the right marketing mix. Tribune Media Group discusses how advertising mediums can serve different needs.

Social Media Strategies B2B

Social Media Strategies for Your Business

December 5, 2010

Social media continues to grow and has transformed interactions between consumers and the businesses and brands they use. We explore three qualities of highly successful endeavors.

Green Consumer

Connecting With the Green Consumer

December 5, 2010

Green consumers are on the rise and they are adopting eco-conscious behaviors to help keep a healthy planet. Tribune Media Group offers up tips on how to connect with this growing segment.

Mobile Marketing

3 Things Mobile Marketers Should Know

December 5, 2010

From updating statuses on Facebook to buying coffee at Starbucks, and even paying the mortgage, consumers can do almost anything from a smart phone these days. Research from the Pew Center for Internet & American Life provides compelling data that supports the growing role our phones play in accessing news and information. The study from…

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