Consumer Insights News & Insights

Back to school

Back-to-School 2011: Marketing Tips for Your Business

July 14, 2011

It’s about that time of year again. The kids are heading back to school, but only after the annual school supplies shopping trip. For many businesses, this season is one of the highest grossing throughout the year. In fact, according to the U.S. Census Bureau, consumers spent a whopping $7.4 billion dollars at family clothing…

Fashion Retail Outlook

Tribune Media Group Explores Trends in Fashion Retail

December 5, 2010

Today’s shoppers are looking for an experience. We uncover some of the top areas where retailers are searching for growth.

Entertainment Consumption 2010

How Today’s Consumers are Impacting Entertainment Media

December 5, 2010

Entertainment platforms are evolving rapidly. Tribune Media Group notes some of the more interesting content/technology mash-ups available today.

Reaching Hispanics With Mobile

December 5, 2010

Hispanic mobile users are growing rapidly and they skew towards younger ages. According to the Pew Hispanic Center, 80% of Hispanics use cell phones and of them, 51% are between the ages of 18 and 34 years old. Currently Hispanics are using wireless internet more than any other demographic at 68%. Here’s what you can…

Chicago Healthcare Trends

Trends in Chicagoland Healthcare

December 5, 2010

Considering that 70% of Chicagoans spent time in a hospital over the past three years, healthcare is a huge part of the media landscape.

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