Travel Industry

Chicagoland is an area on the move. In fact 40% of Chicagoland adults have taken at least two domestic trips in the last year, or two international trips in the last three years. Travelers are part of high-income households, with jobs and homes. But even with discretionary income, they are frustrated at increased rising fees and are constantly looking for great deals.

Chicagoland Travel Enthusiasts

• 71% are age 35+
• $87,110 median household income
• 58% are married

National Trends / Observations

• Going home: Many consumers are opting for “staycations” taking advantage of tourist opportunities and attractions closer to home.
• Check this out: Popular travel brands are looking to connect with the consumer in air terminals, such as Amazon store fronts or brick and mortar stores.

Base: 2,913,946 Adults A18+ who have taken 2 or more flights (internationally past 3 years or domestic past year). Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.