Telecom Industry

Ours is a city of technology. It touches the lives of every Chicagoland resident, from the 64% who own web-enabled phones to the prevalence of voice, video and satellite devices across all economic boundaries. And they want more. The demand for new innovations and enhanced experiences show no signs of slowing down.

Chicagoland Telecom Consumers

• $80,585 median household income
• 34% are between the ages of 18-34
• 58% are married

National Trends / Observations

• Stream it: Streaming media is beginning to replace other forms such as discs or downloads.
• Getting smart: Consumers are increasingly using their web-enabled smart phones to shop online and do product research.

Base: 4,501,045 Adults A18+ who have used a cell phone and have internet access and subscribe to cable or satellite. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.