Sports Industry

Chicagoans love sports. In fact, 44% of them have attended a professional sporting event in the last year. Whether they are going to a major or minor league game, a racetrack, or any of the myriad area events, sports is a common denominator in the social fabric of the Chicago community.

Chicagoland Sports Enthusiasts

• 58% are male
• $80,208 median household income
• 77% own their home

National Trends / Observations

• “Home” field advantage: As regular consumers get priced out of stadiums, friends are more likely to get together to watch sports at home.
• Get out of the game: Behind-the-scene or up-close experiences are increasingly valued ways for businesses to reward customers, recruit new ones or gain entry into new markets.

Base: 3,187,596 Adults A18+ who have attended any professional sports event in the past year. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.