Chicagoland is a city of diners, with 82% visiting a sit down restaurant in the past 30 days. In fact, restaurants are one of the early categories already showing signs of growth following the economic downturn.
Chicagoland Restaurant Diners
- 51% are female
- 66% are employed
- 42% have children
National Trends / Observations
- Dinner time is anytime: Diners are becoming less habitual, eating at non-traditional times and often on the fly.
- Expanding tastes: Diners are seeking unique takes on familiar dishes; they want a novel experience.
- First time savings: Encouraging repeat visits or first-time patrons with incentives is helping restaurants bring in a whole new batch of diners.
Base: 5,962,588 Adults A18+ who have visted a sit-down restaurant in the past month. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.