Restaurant Industry

Chicagoland is a city of diners, with 82% visiting a sit down restaurant in the past 30 days. In fact, restaurants are one of the early categories already showing signs of growth following the economic downturn.

Chicagoland Restaurant Diners

• 51% are female
• 66% are employed
• 42% have children

National Trends / Observations

• Dinner time is anytime: Diners are becoming less habitual, eating at non-traditional times and often on the fly.
• Expanding tastes: Diners are seeking unique takes on familiar dishes; they want a novel experience.
• First time savings: Encouraging repeat visits or first-time patrons with incentives is helping restaurants bring in a whole new batch of diners.

Base: 5,962,588 Adults A18+ who have visted a sit-down restaurant in the past month. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.