Hoy & Fin de Semana
Connect with Chicagoland's Hispanic consumers with Hoy, the market's only Spanish-Language daily.
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Real Estate Industry
Over 200,000 Chicagoland adults plan on buying a home/condo in the next twelve months. But with home inventory far outstripping demand, it’s a buyer’s market, with strong competition vying for their dollars. Meanwhile, current homeowners face continued challenges to hold on to what they have.
Chicagoland Home Buyers
- $60, 560 median household income
- Median age is 30
- 34% are Hispanic
National Trends / Observations
- Pass it on: “Hand-me-down” homes are becoming more prevalent as elderly parents are transitioning into assisted living.
- For emergencies only: Increased uncertainty with today’s housing market negatively impacts all industries, as consumers save money so they ready for any economic surprises.
Base: 203,280 Adults A18+ plan to buy a primary new or primary existing or secondary home. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with the Real Estate Industry
Apartments.com
Apartments.com, the premier online apartment rental resource, provides many options to showcase listings efficiently.
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ChicagoNow.com
As Tribune Media Group's fastest growing site, ChicagoNow.com drives local audiences that engage with each other, and your brand.
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TribLocal.com
TribLocal.com keeps visitors engaged by reporting on the news and information that is specific to their community.
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