Chicago Tribune
As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.
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Real Estate Industry
Over 200,000 Chicagoland adults plan on buying a home/condo in the next twelve months. But with home inventory far outstripping demand, it’s a buyer’s market, with strong competition vying for their dollars. Meanwhile, current homeowners face continued challenges to hold on to what they have.
Chicagoland Home Buyers
- $60, 560 median household income
- Median age is 30
- 34% are Hispanic
National Trends / Observations
- Pass it on: “Hand-me-down” homes are becoming more prevalent as elderly parents are transitioning into assisted living.
- For emergencies only: Increased uncertainty with today’s housing market negatively impacts all industries, as consumers save money so they ready for any economic surprises.
Base: 203,280 Adults A18+ plan to buy a primary new or primary existing or secondary home. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with the Real Estate Industry
ChicagoTribune.com
Offering many ways to connect with a growing & engaged audience, ChicagoTribune.com is Chicago's #1 news site.
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Chicago Magazine
Affluent. Luxury. Best in Class. Chicago Magazine delivers a targeted upscale audience.
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HomeFinder.com
HomeFinder.com generates a unique audience for agents, brokers and builders, with a full suite of advertising solutions.
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