Chicago Magazine
Affluent. Luxury. Best in Class. Chicago Magazine delivers a targeted upscale audience.
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Home Industry
With the housing market slowdown, homeowners are looking to improve their homes instead of buying new ones. Their improvements range from minor (improving lighting, adding seating space) to major (“room lifts,” renovations). Homeowners are also going green. While they aren’t replacing everything at once, they are making environmentally friendly choices when things need to be updated.
Chicagoland Home Improvement Consumers
- 46% are female
- 76% own their home
- $251,420 median market home value
National Trends / Observations
- Just do it: The DIY (Do It Yourself) trend continues. Millennials in particular are avid DIYers – they feel they can do anything after watching a few YouTube tutorials.
- You hold the door for me; I’ll fix it: Women are increasingly entering this once male-dominated category. Women influence 73% of home improvement purchases.
Base: 4,269,655 Adults A18+ who have made a variety of home improvements in the past year. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with the Home Industry
ChicagoTribune.com
Offering many ways to connect with a growing & engaged audience, ChicagoTribune.com is Chicago's #1 news site.
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Chicago Tribune
As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.
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Chicagomag.com
Bringing the pages of Chicago magazine to life, Chicagomag.com extends valuable audience conversation.
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WGN Radio Events
WGN Radio delivers targeted events throughout the year, and can develop a custom event solution based on your needs.
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