Trib Nation Events
From promoting literacy, personal growth, or just plain Chicago fun - our events connect your brand to a great cause.
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Healthcare Industry
70% of Chicagoland adults have been to the hospital in the past three years. Yet consumers are now looking beyond traditional medications and visits, seeking holistic cures with more frequency for a variety of ailments.
Chicagoland Healthcare Consumers
- Median age is 44
- 44% have children in the household
- Nearly 19% are Hispanic
National Trends / Observations
- How do you spell f-l-u?: Consumers are utilizing online resources to look up health information.
- Sick of doctors: Rather than heading to the doctor, patients are visiting retail clinics in pharmacy stores for minor ailments.
Base: 5,049,884 Adults A18+ who went to the hospital in the past 3 years. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with the Healthcare Industry
Chicagomag.com
Bringing the pages of Chicago magazine to life, Chicagomag.com extends valuable audience conversation.
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RedEyeChicago.com
Bringing the pages of RedEye to life, this site extends the conversation to Chicagoans seeking the latest and greatest news and entertainment information.
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VIVELOHOY.COM
An intelligent, culturally relevant media source that provides an engaging experience for modern Latinos.
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Hoy Outdoor
Reach Hispanics where they shop with a variety of targeted outdoor solutions.
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