Healthcare Industry

70% of Chicagoland adults have been to the hospital in the past three years. Yet consumers are now looking beyond traditional medications and visits, seeking holistic cures with more frequency for a variety of ailments.

Chicagoland Healthcare Consumers

• Median age is 44
• 44% have children in the household
• Nearly 19% are Hispanic

National Trends / Observations

• How do you spell f-l-u?: Consumers are utilizing online resources to look up health information.
• Sick of doctors: Rather than heading to the doctor, patients are visiting retail clinics in pharmacy stores for minor ailments.

Base: 5,049,884 Adults A18+ who went to the hospital in the past 3 years. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.