Even with a growing emphasis on saving money via private label or store brands, almost a third of Chicagoland households spend over $150 a week in groceries. These multi-cultural grocery consumers are increasingly using technology, mainly their computers and smart phones, to find the best deals.
Chicagoland Grocery Shoppers
- 53% are male
- Nearly 70% are employed
- Over 65% are age 35+
National Trends / Observations
- Gen Y loyalists: Gen Y shoppers are the most likely generation to shift back to familiar national brands once the economy improves.
- Shopping again…and again: With an expanding list of locations offering groceries, consumers are increasingly making two shopping trips per week.
- Global tastes: From Latin to Mediterranean-inspired dishes, homes are getting comfortable with a multi-cultural ingredients & dinner options.
Base: 2,326,829 Adults A18+ who have spent $150+ on groceries in the past 7 days. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.