Fashion Industry

Over 4 million Chicagoland adults have shopped at a department store in the past month. Nearly 60% of these shoppers are married and over 70% own their home. Not only that, these shoppers rely on social media to share and learn about shopping experiences and perceptions.

Chicagoland Fashion Enthusiasts

• 41% are single
• 70% are age 35+
• $70,418 median household income

National Trends / Observations

• Relationship building: Social media sites are virtually connecting designers and customers, allowing brands to build relationships and increase engagement.
• Shopping for the happy: Consumers are looking for a shopping experience that is welcoming, pleasant and efficient.

Base: 4,270,130 Adults who have shopped at a major department store in the past month. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.