Chicago Magazine
Affluent. Luxury. Best in Class. Chicago Magazine delivers a targeted upscale audience.
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Automotive Industry
Nearly 1.4 million Chicagoland adults plan to buy a new or used automobile in the next year. That encompasses nearly 20% of the Chicagoland population. In addition, over 70% of this audience is employed — making this an audience with buying power.
Chicagoland Auto Shoppers
- Over 60% are male
- $64,236 median household income
- 37% are between the ages of 18-34
National Trends / Observations
- Is there an app for that? More auto buyers are inquiring about easy-access solutions to auto-related information & services
- Getting “real” with consumers: Hyundai launched a 10-city Uncensored Tour that featured a test-driving obstacle course, post-drive tent with music and coffee, and video-equipped cars that recorded consumer reactions
*Base: 1,376,715 Adults A18+ who plan to buy a new or used vehicle in the next year. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with the Automotive Industry
WGNRadio.com
In 2010, 2.3 million listeners tuned in for WGNRadio.com for up-to-the minute coverage of Chicago news, sports, & entertainment.
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WGN-TV Sports
Broadcasting the Cubs, Sox, Bulls, Blackhawks, and Wildcats, WGN-TV delivers the Chicago sports marketplace.
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435 Digital Services
Providing online marketing solutions for businesses in SEO, social media, web design & development, and custom training.
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VIVELOHOY.COM
An intelligent, culturally relevant media source that provides an engaging experience for modern Latinos.
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