Automotive Industry

Nearly 1.4 million Chicagoland adults plan to buy a new or used automobile in the next year. That encompasses nearly 20% of the Chicagoland population. In addition, over 70% of this audience is employed — making this an audience with buying power.

Chicagoland Auto Shoppers

• Over 60% are male
• $64,236 median household income
• 37% are between the ages of 18-34

National Trends / Observations

• Is there an app for that? More auto buyers are inquiring about easy-access solutions to auto-related information & services
• Getting “real” with consumers: Hyundai launched a 10-city Uncensored Tour that featured a test-driving obstacle course, post-drive tent with music and coffee, and video-equipped cars that recorded consumer reactions

*Base: 1,376,715 Adults A18+ who plan to buy a new or used vehicle in the next year. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.