News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Reaching Hispanics With Mobile

December 5, 2010

Hispanic mobile users are growing rapidly and they skew towards younger ages. According to the Pew Hispanic Center, 80% of Hispanics use cell phones and of them, 51% are between the ages of 18 and 34 years old. Currently Hispanics are using wireless internet more than any other demographic at 68%. Here’s what you can…

Marketing Mix

Brain Science, Taylor Swift Make Case for a Marketing Mix

December 5, 2010

Understanding product and message opportunities is key in discovering the right marketing mix. Tribune Media Group discusses how advertising mediums can serve different needs.

Social Media Strategies B2B

Social Media Strategies for Your Business

December 5, 2010

Social media continues to grow and has transformed interactions between consumers and the businesses and brands they use. We explore three qualities of highly successful endeavors.

Chicago Healthcare Trends

Trends in Chicagoland Healthcare

December 5, 2010

Considering that 70% of Chicagoans spent time in a hospital over the past three years, healthcare is a huge part of the media landscape.

Green Consumer

Connecting With the Green Consumer

December 5, 2010

Green consumers are on the rise and they are adopting eco-conscious behaviors to help keep a healthy planet. Tribune Media Group offers up tips on how to connect with this growing segment.

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