News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

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Wet Naps not included: Rockin’ on the River Ribfest

February 1, 2011

An integrated campaign designed to build awareness and drive attendance for the inaugral concert and ribfest on the grounds of Chicago Tribune Freedom Center campus.

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Meat on a stick, anyone? Metromix Summer Festival Guide

February 1, 2011

See this integrated creative campaign where Metromix saw a 43% increase in site traffic to its summer festival guide over the prior year.

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Shopping Made Personal: ChicagoShopping.com brand launch

February 1, 2011

A creative campaign designed to generate awareness and drive registration for a new shopping website.

Fashion Retail Outlook

Tribune Media Group Explores Trends in Fashion Retail

December 5, 2010

Today’s shoppers are looking for an experience. We uncover some of the top areas where retailers are searching for growth.

Entertainment Consumption 2010

How Today’s Consumers are Impacting Entertainment Media

December 5, 2010

Entertainment platforms are evolving rapidly. Tribune Media Group notes some of the more interesting content/technology mash-ups available today.

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