News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Back to school

Back-to-School 2011: Marketing Tips for Your Business

July 14, 2011

It’s about that time of year again. The kids are heading back to school, but only after the annual school supplies shopping trip. For many businesses, this season is one of the highest grossing throughout the year. In fact, according to the U.S. Census Bureau, consumers spent a whopping $7.4 billion dollars at family clothing…

Redesign Image

Putting Our Readers First: A Closer Look Into the Redesign of The Chicago Tribune

June 24, 2011

The Chicago Tribune has just recently launched a newly designed print edition built for the modern reader. The enhanced paper is filled with greater content, more in depth articles, and a fresh contemporary look. The paper will now feature 40 to 44 extra pages per week – all for the same original price at newsstands…

blizzard

Tribune Media Group Websites Break Records With Blizzard Coverage

February 3, 2011

Tribune websites set an all time page view record with 26.7 million combined views. This site traffic is a true testament that Tribune Media Group is the go-to source during critical times in Chicago.

thumb-trib-photo-store

Hitting One Out of the Park: TribPhotos.com seasonal campaigns

February 1, 2011

This integrated campaign, designed to build awareness for tribphotos.com, saw incremental sales during the holidays increase 125% over the previous year.

thumb-chronicles-cursed

I’ve got a sinking feeling…Chronicles of the Cursed – The Haunted Sinkhole

February 1, 2011

Creative campaign designed to generate buzz around, and drive attendance to Chicago’s premier haunted house experience. Results in attendance of 22,000 in 2010.

312-222-5995