Campaign Goals: Generate awareness and clicks to the re-imagined Chicago Shopping, a portal dedicated to national and local shopping deals, but which had failed to get significant traction with its prior site focus. Primary target: Women, 25-54, city and suburban Creative strategy: Promote more than a site, but a brand. Emphasize bargains while maintaining the feminine qualities of…
Campaign Goal(s): To launch the iPad RedEye paid edition. Convey that RedEye is more than a digital edition of the paper, but includes a variety of media that leads to a unique user experience. Primary Target: Active, social Chicago iPad owners, ages 21-34 Creative Strategy: Create a series of communication pieces across a variety of…
Extend your upscale brand by reaching the right audience with A+E Mobile Alerts. With over 335 growing subscribers, Chicago Tribune Arts & Entertainment alerts bring your audience exclusive event details and discount offers. This members only exclusive database will match your luxury brand with the upscale audience you’ve been looking for. As an A&E partner,…
Join the new and original social game that allows avid sports fans to make real-time game predictions while competing with each other. Game Slam can be played on Facebook, PC and Mac (with Mobile Android, iPhone, iPad on the way), where brands can achieve maximum visibility in a highly engaged, yet uncluttered environment. Captivate your…
Let your holiday message be seen in a community of consumers ready to shop, share and celebrate! Our multi-media branded campaign contains endless options for leveraging your brand for the holiday season. Reach your audience with this unique solution by utilizing a variety of platforms including print, digital, radio and TV. Advertising opportunities include: “Share…
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