News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Reach Chicagoland Home Improvement Consumers with Tribune Media Group

May 6, 2013

Tribune Media Group understands that every home improvement business is unique. Our combination of media, services, and a proven approach allow us to deliver customized solutions that align with your needs – helping your business to achieve results. For more information, contact us today.  

Reach Healthcare Consumers with Tribune Media Group

April 1, 2013

Tribune Media Group, Chicagoland’s #1 media company, delivers what healthcare providers need most: multi-media solutions that connect with Chicagoland consumers. Make the most of your healthcare marketing in Chicago, and contact us today for a custom media solution that connects with your target audience.   Tribune Media Group: Reaching Healthcare Consumers from Chicago Tribune on…

Printers Row Lit Fest

A cherished three-decade old festival achieves its greatest success.

January 18, 2013

Campaign Goal(s): For twenty-eight years, Printers Row Lit Fest has attracted authors, booksellers, and book lovers from across the nation. 2012′s goal: make it the best year yet. Primary Target: Highly engaged Chicagoans who love literature, authors, and culture. Creative Strategy: Create a graphic theme and tonality that stood apart from previous years but connected…

Printers Row Journal

Chicago’s most comprehensive book coverage, including journal and membership.

January 18, 2013

Campaign Goal(s): When Printers Row Journal was introduced as a paid subscription available to Chicago Tribune subscribers, initial results were promising, but then went flat. New pricing tiers were created to expand interest, and a new campaign was needed to bring attention to the new options and to attract new prospects. Primary Target: Book lovers…

Chicago Tribune Charities - A McCormick Foundation - 100 million logo

An esteemed charity reaches an impressive milestone.

January 18, 2013

Campaign Goal(s): Chicago Tribune Charities, a McCormick Foundation Fund, wished to announce a significant milestone: $100 million in grants given since the charity’s founding. Primary Target: High household income, baby boomer and older, white collar, college-educated Creative Strategy: Create a celebratory logo and tone to capture the joy of reaching such an impressive milestone, and…

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