Young Trendsetters Audience
Unafraid, determined and optimistic. These overachievers have their hands on the pulse of today. They’re current, multi-cultural and enjoy life, staying in touch with friends and trends through their mobile phones and online. But they don’t follow the crowd; they lead it.
- They’re mobile: More likely to use internet features such as GPS, email and instant messaging on their phones.
- They’re online for fun: Twice as likely to download movies, TV programs, music and video games.
- They’re in transition: Twice as likely to go back to school in the next year and more likely begin searching for a new job.
Activities / Behaviors
- Mobile technology serves as an urban guide.
- They have an interest in cultural exploration with a focus on local activism.
- An innovative drive keeps them afloat during uncertain times.
National Trends / Observations
Base: 2,215,057 Adults A18-34. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with Young Trendsetters
Metromix Chicago
Metromix is Chicago’s premier online guide to entertainment reaching young, active, educated and affluent Chicagoans.
ChicagoNow.com
As Tribune Media Group's fastest growing site, ChicagoNow.com drives local audiences that engage with each other, and your brand.
WGN-TV Sports
Broadcasting the Cubs, Sox, Bulls, Blackhawks, and Wildcats, WGN-TV delivers the Chicago sports marketplace.
