Suburban Moms Audience
They watch shows their kids watch. They do activities their kids do. But while they look out for their kids, they don’t live through them. Suburban Moms use technology to make their lives easier. They’re interested in saving money, and spend their days looking for convenience to help balance their hectic lives.
Activities / Behaviors
- They watch what their kids watch: Twice as likely to watch kids programming.
- They’re thrifty: Twice as likely to shop at affordable, national clothing retailers such as Old Navy, TJ Maxx and Sam’s Club.
- They’re crafty: More likely to have shopped at an arts and crafts store in the past year.
- Retailers that offer some form of convenience score big points.
- Hectic schedules have created an openness to alternative work / life structures.
- Sustainable choices have appeal.
National Trends / Observations
Base: 1,182,413 Suburban Women A18+ with 1 or more children in HH. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with Suburban Moms
CLTV Local & Regional News
Chicagoland's only 24/7 cable news station delivers an educated audience that depends on up-to-the-minute coverage.
Trib Nation Events
From promoting literacy, personal growth, or just plain Chicago fun - our events connect your brand to a great cause.
435 Digital Services
Providing online marketing solutions for businesses in SEO, social media, web design & development, and custom training.
