ChicagoTribune.com
Offering many ways to connect with a growing & engaged audience, ChicagoTribune.com is Chicago's #1 news site.
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Hispanics Audience
Rapidly growing. Young. Family-oriented. The average Chicago Hispanic household is large and technologically savvy, spending a significant amount of time online and with their cell phones. Often bilingual, they cling to their heritage as much as they seek to be involved in their community.
Activities / Behaviors
- They rely on their phones: More likely to use pre-paid calling cards and / or go online.
- They invest in their homes: Over 60% more likely to invest in home improvements.
- They are eco-conscious: They are 51% more likely to perform eco-friendly activities.
National Trends / Observations
- More Hispanics are starting to rely on technology, giving marketing strategies new life.
- Community leaders and corporate America are working together, looking for ways to protect, empower & inspire Hispanics.
- Social media is providing opportunities of empowerment around social causes.
Base: 1,301,021 Hispanic Adults A18+. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
Connecting with Hispanics
Chicago Tribune
As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.
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VIVELOHOY.COM
An intelligent, culturally relevant media source that provides an engaging experience for modern Latinos.
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Events & Promotions
Offering a variety of community and cause events, Hoy connects your brand with Hispanic audiences around Chicago.
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Hoy Outdoor
Reach Hispanics where they shop with a variety of targeted outdoor solutions.
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